Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

Branding Your Business

Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion

by James Hammond

eBook
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

Expand title description text
Publisher: Kogan Page
Edition: Revised

Kindle Book

  • Release date: May 2, 2011

OverDrive Read

  • ISBN: 9780749463021
  • Release date: May 2, 2011

EPUB eBook

  • ISBN: 9780749463021
  • File size: 3047 KB
  • Release date: May 2, 2011

Formats

Kindle Book
OverDrive Read
EPUB eBook

subjects

Business Nonfiction

Languages

English

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

Expand title description text